Showing posts with label TalkBack. Show all posts
"Hiding aspects of your personal
life in order to get hired or attract more business is a shameful
practice." -Steve Pavlina
Once again my posts begin with
inspiration from another source. I started following Steve Pavlina on
Google+ after he was recommended by Leo Babuta, also on Google+.
If you're not keeping track, that's
three people that you went through to get the above quote. You went
through me, I went through Leo, which lead me to Steve. The internet
is wonderful. We are slowly moving towards becoming one...but today
is not the day for my crazy awesome theories.
Today is a day for simplicity. That's
what I find Steve Pavlina brings through his posts and comments on
Google+. That quote above lead to numerous comments from Steve's
followers, most driven by anger.
"Equally shameful are businesses that make hiring decisions based on said aspects of one's personal life."
"Will YOU hire me? Will someone you know hire me? Should I lessen my chances at any job by being completely honest about things that are completely irrelevant to the performance of that job? ESPECIALLY knowing that at least half of the 100+ other people trying to fill that position are going to lie through their teeth and get away with it to get that job?"
"Keeping some parts of my life or personality private doesn't make me feel like I'm compromising anything."
I latched on to some of the concepts
Steve was talking about. Most importantly, the profile picture* on my
various social networks.
Steve's point (and the one I agree with) is that people are not interested in your brand or your marketing campaign, in fact they probably never were...it was just all we've had for so long. What they are interested in is you, and they want to see you when they interact through social media.
Steve's point (and the one I agree with) is that people are not interested in your brand or your marketing campaign, in fact they probably never were...it was just all we've had for so long. What they are interested in is you, and they want to see you when they interact through social media.
My philosophy was to brand as many
things as I could: The podcast needed artwork. We got that...now
spread the artwork as fast and as broadly as possible. Every thing
you do should be connected to that artwork. Twitter, artwork.
Google+, artwork. iTunes, artwork. Anywhere they go the costumer
should be able to see and recognize the artwork.
Sound familiar? It should. It's the
marketing strategy of every major company including Wal-Mart,
McDonalds and Nike.
My new philosophy? I'm not Wal-Mart and you're not a faceless consumer. In the age of the internet you
should be interested not in the brand, but the source. I'm the
source, and I need to stop hiding behind the brand.
The 21st century has already fostered
more growth in a decade than the 20th century fostered in a hundred
years. On September 11th, 2001 every single news internet site
crashed from overwhelming page views. Today, Facebook serves 750
million people across the world. There are over 170 million tweets
sent per day. Every smartphone available now is hundreds of times
more powerful than a 90's computer.
In this supercharged world it's easy to
tune things out. Branding only makes tuning something out easier. But
when you know that there's a person behind the brand; a person who
works hard, thinks creatively and interacts with you
individually...that is hard to ignore.
I'm changing all the Twitter profiles
to include a picture of me. Not a cartoon. Not a brand. Just me.
Simple.
That's how I plan on marketing in the
21st century.
Ignore publishing date: this was written on July 30th, 2011.
Big news in the world of TalkBack. We are starting a new show, and a single podcast has now birthed a network!
TalkBack will remain basically the same. We will aggregate news, bring you our Love its/Hate its and let you know about all the upcoming entertainment stuff. After that we will mess around and talk about whatever fancies us.
The new show will start as a mini-podcast to air randomly under the current TalkBack podcast. If you have subscribed to TalkBack on itunes, you will get the new podcast as well. At least for now.
TalkBack Spoilercast will do in depths reviews of a single movie, show, or book. So for example a current episode could be called, TalkBack Spoilercast: Harry Potter 7. We will stop doing that weird thing on our podcast when we warn the listener of spoiler alerts. Instead, if you are interested in one specific thing you can listen to a podcast only about that topic, and skip the ones you want to save for yourself.
It's an exciting idea. My favorite part is that Spoilercast will be a great opportunity to bring in numerous guests. The idea was first pitched by our Australian mate James, and you can bet he will have a big part in numerous episodes of Spoilercast.
Other guests can include Ro's friends, family, Jame's friends in Australia and anyone from the random collection of events I consider my life.
With this expanding network I'm taking a moment to look back. To reminisce. I'm currently sitting in the middle of nowhere at a Shell station getting my tires fixed. It's blazing hot and Katy Perry is rocking over the speakers...so my foot is tapping quite a bit. (Teenage Dream, for those interested)
I have been heading from San Diego towards the Grand Canyon all day. It's been a wonderful drive. I will do a more detailed post about my traveling experiences but I would like to take this opportunity to say how amazing the benefits are from beginning the original podcast. It has led to an explosion in my work output. I've started this blog; managed a couple Twitter, facebook, and Google+ accounts; and met a lot of cool people. Now I'm traveling the world (limited to the Western United States).
Thank you to all who made it possible and I hope you will stay with us- and spread the word- as we continue this adventure.